Jeremy Pettitt on Communication and Culture

Designer (Artist vs Designer)

Posted on August 10, 2020


For the Designer (Design mode of thinking):

The Goal is to Solve the Problem.

To accomplish this Design Goal, the Designer must become the Servant of the Project.

Design Communication tends to be Simple, usually creating one message which leads to understanding. In other words, it consistently leads the viewer/reader to clear insights and answers.

The Designer’s Process:

• Discover (the Problem)

• Define (the Problem and the Solution)

• Develop (the Solution)

• Deliver (the Solution)



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