Jeremy Pettitt on Communication and Culture

Telling Stories

Posted on April 04, 2021

In order to tell your story well, keep these three things in mind:


Choose the medium to tell your story wisely - Every medium has its strengths and weaknesses.


(Check out Nancy Duarte's Resonate)

Remember, You are not the hero. You are the mentor telling the story to the heroes and heroines. Your stories should help them see what could be, empowering them to act into your stories.


(Check out John Walsh's The Art of Storytelling)

As you prepare to tell your story, know how to get into and out of your story but remain flexible and adaptable in the middle of it. A great story should be 1/3 details and 2/3 description to help people experience your story, not just listen to it.

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